# The Naming Book

> The Naming Book by Brad Flowers is a practical, five-step framework for creating business and product names that sell, published by Entrepreneur Press.

The Naming Book outlines a five-step naming process (Criteria, Brainstorm, Filter, Research, Select) informed by research and tested in real client work by Bullhorn Creative. It is written for entrepreneurs, marketers, and naming professionals who need a repeatable method for producing strong brand and product names.

## Author

Brad Flowers co-founded Bullhorn, a Certified B Corporation agency that builds brands with language and design. He leads naming and language generation at Bullhorn and lives in Lexington, KY.

## Key pages

- [The Naming Book homepage](https://thenamingbook.com/): overview, five-step process, testimonials, and purchase links
- Bullhorn Creative: https://bullhorncreative.com/

## Where to buy

- Amazon: https://www.amazon.com/Naming-Book-Steps-Creating-Product/dp/1599186667/
- Barnes & Noble: https://www.barnesandnoble.com/w/the-naming-book-brad-flowers/1133139846
- Indie Bound: https://www.indiebound.org/book/9781599186665
- Bookshop: https://bookshop.org/books/the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell/9781599186665

## Publisher

Entrepreneur Press — https://bookstore.entrepreneur.com/